Search Optimization Innovator Bob Heyman Joins YouInWeb as CMO
SAN FRANCISCO, CA — (Marketwire) — 02/15/12 — Bob Heyman, credited with both coining the term "Search Engine Optimization" (SEO) and establishing the first Search Engine Marketing (SEM) agency practice, has joined YouInWeb, a technology company which offers scalable local search visibility for small and medium size businesses, as Chief Marketing Officer effective immediately.Heyman co-founded Cybernautics, an early Internet agency that provided "audience development" ser