Webtrends Identifies Top 7 Warning Signs Your Marketing Isn–t Data Driven

Webtrends Identifies Top 7 Warning Signs Your Marketing Isn–t Data Driven

PORTLAND, OR — (Marketwired) — 01/05/16 — All marketers say they are — or want to be — data driven in their decision making. They want to base strategy and spend on solid facts about which campaigns work and which don–t. They want to make changes to their websites and other digital properties based on a crystal clear understanding of how customers behave and interact while on those sites. They want a rock solid connection between key performance indicators (KPIs) and the data that confirm

David Mitchell Joins Webtrends as Chief Executive Officer

David Mitchell Joins Webtrends as Chief Executive Officer

PORTLAND, OR — (Marketwired) — 09/19/13 — Webtrends, the global leader in digital intelligence, today announces the appointment of David Mitchell to Chief Executive Officer. Bringing more than 25 years executive management experience in the software industry, Mitchell assumes the role effective immediately and will lead the company-s business strategy and worldwide operations."Webtrends has spent the last two decades as a digital marketing leader and I see tremendous growth opportunitie

Call for Nominations: eXelate to Honor Innovative Data Success Stories at the Inaugural Data eXcellence Awards

Call for Nominations: eXelate to Honor Innovative Data Success Stories at the Inaugural Data eXcellence Awards

NEW YORK, NY — (Marketwired) — 07/09/13 — , the leading smart data and analytics engine powering smarter digital marketing decisions, is accepting nominations for the inaugural edition of its , the industry-s first and only event celebrating the innovative use of data for smarter marketing decisions. Any party using eXelate data, either directly or through a partner, is invited to submit a nomination. During an awards ceremony on August 1 in New York, eXelate will honor five organizations th

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