Parks Associates Speaking at Key IoT Events This Week: Bluetooth World, Wearable Technology Show, Autonomous Car Detroit, SXSW

DALLAS, TX — (Marketwired) — 03/15/16 — Parks Associates announced this week members of its analyst team are speaking at focused on the growth of the consumer-based IoT market and the impact of connectivity on residential products and services. The firm reports strong consumer interest and purchase intentions for connected products but ongoing concerns about the privacy and security of their household data."We are excited to participate in important industry events that highlight the c

Parks Associates: 33% of U.S. Broadband Households Own at Least One Connected Health Device, Up From 24% in 2013

DALLAS, TX — (Marketwired) — 03/03/16 — Parks Associates released new research today showing connected health device ownership (including digital fitness trackers, networked weight scales, connected treadmills, and blood pressure meters) has risen from 24% to 33% of U.S. broadband households between 2013 and 2015. also reports 13% of U.S. broadband households own two or more connected health devices.Adoption of wearables and connected health devices is growing, evidenced by the stellar grow