Wealthy Shoppers Careful About Surrendering Personal Data; Awareness of Dangers Drives Caution

Wealthy Shoppers Careful About Surrendering Personal Data; Awareness of Dangers Drives Caution

NEW YORK, NY — (Marketwire) — 03/11/13 — The independent and objective New York-based surveyed U.S. consumers with minimum household income of $150,000 about their attitudes on privacy and their experiences with companies collecting and handling their personal data.The majority of wealthy shoppers (68%) are inclined to divulge personal data to merchants online, although 75% report this is due to requirements for completing their transaction. Only 24% indicate sharing their contact informati