WAKEFIELD, MA — (Marketwired) — 11/21/13 — The (DAA) announced today that it will host its New York Symposium at The Graduate Center, CUNY on December 4th from 1 p.m. to 6:20 p.m. followed by a networking reception. With a theme of "Beyond the Hype: Cutting Big Data Down to Size," this event will offer a practical afternoon for marketing and analytics leaders by offering a real-world look at the state of business and data.The New York chapter of the Digital Analytics Association h
WAKEFIELD, MA — (Marketwired) — 11/06/13 — The (DAA) announced today the all-star speaker line up at its San Francisco Symposium at the Google office in San Francisco, CA on Tuesday, November 12 from 12:30pm to 5:30pm followed by a cocktail reception. The event-s theme is -End to End Measurement and Visualization: Tracking the Data Challenge.-Attendees of the San Francisco symposium will learn how today-s consumer interacts with marketers- brand and how to leverage this interaction data for
WAKEFIELD, MA — (Marketwired) — 10/24/13 — The (DAA) announced today that it will host its fourth annual Seattle Symposium at the Microsoft Conference Center in Redmond, WA on Wednesday, November 6th from 9:00am to 4:30pm. The event-s theme is -Creating Great Customer Experiences with Analytics- and will focus on the power of leveraging digital analytics to deliver great customer experiences. The 2012 Seattle Symposium attracted over 350 digital analytics professionals from the Pacific Nort
WAKEFIELD, MA — (Marketwired) — 09/05/13 — The (DAA) announced that it will host its second annual Chicago Symposium at the Mid-America Club in Chicago, IL on Tuesday, September 17th from 12:00 pm to 5:30 pm followed by a cocktail hour. The event will bring together over 200 brand, agency and technology analytics professionals to gain insight on attribution, real-time reporting, segmentation, tag management, and much more. The symposium will focus on how to leverage the overwhelming amount
WAKEFIELD, MA — (Marketwire) — 02/06/13 — The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), announced that they will host its inaugural Dallas Symposium at The University of Texas at Dallas at the Naveen Jinal School of Management in Dallas, TX on Thursday, February 28th from 1:00pm to 5:00pm with a cocktail reception to follow. The Symposium will focus on multi-channel analytics and attribution with panel discussions on attribution and incrementality in