ViralGains Moves Boston Headquarters To Rowes Wharf To Support Monumental Video Ad Platform Bookings Growth
Records Strongest YOY Bookings Growth of 141 Percent
Integral Ad Science and AOL Expand Relationship, Announcing Full Integration of Anti-Fraud, Brand Safety, and Viewability Tools Across Video and Display
NEW YORK, NY — (Marketwired) — 10/13/16 — (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that AOL has integrated IAS video viewability pre-bid targeting into the ONE by AOL platform. Today–s announcement expands the two-year old relationship between the companies and underscores their commitment to ensuring that advertisers and publishers have the tools required to most effectively target their vi
Integral Ad Science Becomes First MRC-Accredited Viewability Measurer to Gain Accreditation for SIVT Detection for Desktop and Mobile Web Traffic
Company Granted MRC Accreditation for Mobile Web and In-App SDK Viewability Measurement, and Continuation of Accreditation for Desktop Display and Video Viewable Impression Measurement, and Blocking and Monitoring Brand Risk
Integral Ad Science and Nativo Align Viewability Measurement for Native Ads
Native Advertising Leader to Join the IAS Certified Viewability Partner Program and Accept IAS Viewability Numbers for Media Transactions
Integral Ad Science–s Video Viewability Targeting Technology Now Available Through Turn
NEW YORK, NY — (Marketwired) — 06/29/16 — (IAS), the leader in quantifying digital media quality, today announced that independent omni-channel ad tech company, , has added IAS–s pre-bid video viewability targeting to its platform. Turn customers now have access to IAS–s diverse, data-rich targeting technology, allowing them to efficiently and accurately target video ads based on how likely they are to be in view.In March 2016, predicted US digital video ad spend will exceed $11 billion
Integral Ad Science–s Q1 2016 Media Report Reveals 21 Percent Increase in Programmatic Display Viewability
NEW YORK, NY — (Marketwired) — 05/10/16 — Integral Ad Science, the leader in quantifying digital media quality, today released its , revealing a 20.7 percent increase in programmatic display viewability from Q4 2015 to Q1 2016. While Q1 typically sees a drop in overall advertising volume compared to Q4, these results indicate a bigger industry move to combat the buying and selling of fraudulent ads and deliver customer-centric experiences. While the industry conversation around brand risk co
AdYapper ROAS Optimization Platform Backed by MRC Accredited Video Viewability Measurement
Addition to Desktop Display Viewability Accreditation Supports Firm–s Goal of Measuring and Maximizing Profitability for Advertisers
Instinctive Introduces Time-Based Billing for Native-Branded Content
Native Content Platform Becomes First to Transact on Attention
White Ops and DCN Report Provides First-Ever Insight Into Bot Fraud in Premium Publishing
Report Examined 30 Billion Total Impressions to Analyze Bot Levels and Non-Human Behavior in Premium Publishers; Provides Best Practices for Driving Higher Quality Traffic
AdYapper Raises $4.5M to Take Aim at Failing Digital Ad Ecosystem on Behalf of Brands
Firm Expands Services & Data Platform to Attack Viewability, Fraud, and Critical Media Quality Issues