New survey by Market Logic Software exposes costly underutilization of corporate knowledge and market insights: B2C enterprises losing out on millions in value

By on    Internet, Software  

A new global survey of marketing and product management leaders, Hyperscaling Insights Impact (https://marketlogicsoftware.com/resources/report-hyperscaling-insights-impact/) reveals that a staggering 40% of key decisions are taken without reference to consumer insights. This oversight, driven by cumbersome information access, is costing businesses millions in lost value annually.

Published today by Market Logic Software (http://www.marketlogicsoftware.com/), the survey highlights how reversing

GAIN Summit 2024 opens its doors

By on    Internet  

Third edition of the Global Artificial Intelligence Summit begins in Riyadh

AI leaders from around the world have gathered for day one of the Global AI Summit (GAIN), in Riyadh, Saudi Arabia.

Hosted by the Saudi Data & Artificial Intelligence Authority (SDAIA), GAIN 2024 – the third edition of the summit – will explore pivotal themes, such as Generative AI, AI in urban life, and the ethical governance of AI, ensuring a comprehensive discussion on the technology s impact on soci