Varick Media Management and ReactX Team Up to Scale High-Impact Digital Advertising Through RTB

NEW YORK, NY — (Marketwired) — 01/21/15 — Varick Media Management and ReactX announced today, at the Ad Exchanger Industry Preview 2015 conference in NYC, a partnership to deliver high-impact ad creatives at scale in real-time by offering rich media, Flash and HTML5 ad executions across thousands of sites programmatically."Previously, delivering high-impact ad creatives at scale has been challenging for brands, but with ReactX–s cross-device delivery technology, the problem of high-imp