The Trade Desk Supports IAB Tech Lab Ads.txt Initiative to Eliminate Counterfeit Digital Ad Inventory & Halt Unauthorized Sales

LOS ANGELES, CA — (Marketwired) — 05/17/17 — . (NASDAQ: TTD), a global technology platform for buyers of advertising, supports , the new open standard and technical specification for increasing transparency across the digital programmatic ecosystem, announced today by theThrough the initiative, the IAB Tech Lab is encouraging publishers to publically declare select companies who are authorized to sell their digital inventory. With a goal of improving transparency in the programmatic supply