TAMPA BAY, FL — (Marketwired) — 05/18/16 — , the global leader in enterprise tag management and omni-channel data services, today announced that is has joined IBM–s Universal Behavior Exchange (UBX) to help customers drive smarter customer experiences. The announcement was made at , taking place May 16-18 at the Tampa Convention Center.Through the integration, Ensighten offers a robust data collection mechanism that can fuel IBM UBX with audience and event data. This cross-channel data can
Leader in Enterprise Tag Management Will Use Funds to Extend Platform Capabilities to Serve as the Single Source of Unified Customer Data for Global Brands
Multi-City Tour in New York, London and Chicago Will Incorporate Dynamic Panels and Interactive Sessions on Customer Insights and Digital Marketing Trends