Survey Reveals the Blurred Lines Between Online and Offline Shopping Have Altered Consumer Shopping Behavior

Survey Reveals the Blurred Lines Between Online and Offline Shopping Have Altered Consumer Shopping Behavior

LOS GATOS, CA — (Marketwire) — 12/13/12 –The Internet drives consumers into stores — 91 percent have gone into a store based on an online experience; more than half after reading an online circularShopping is often a combined online/offline experience — 77 percent research product information online while shopping in a store, with 62 percent completing the purchaseShopping online is done while multi-tasking — 63 percent shop online while watching TV, and almost a quarter shop while commuti