As Global Ad Spend is Predicted to Increase in 2013, Brands Must Undertake Research to Ensure Their Effectiveness, Advises Cint
STOCKHOLM, SWEDEN — (Marketwire) — 03/06/13 — With an increase in advertising spend forecast for 2013, Cint, the global provider of technology for advises marketers to undertake research both in advance and following campaigns to ensure their money is being spent effectively.The latest Consensus Ad forecast from Warc released in January announced advertising expenditure is expected to grow by 4 percent this year and 5.5 percent in 2014, despite the fragility of the global economy(i). While