New Celtra Study Reveals Mobile Rich Media Ads and Social Networks Are a Winning Combination for Consumer Engagement
CAMBRIDGE, MA — (Marketwired) — 06/04/13 — Are mobile rich media ads a good fit for social media advertising? ., the industry leader for and , recently conducted a study that compared the performance of rich media ads running on mobile publishers and social media networks (Facebook and Twitter).The study analyzed 32 different mobile rich media campaigns with the same or highly comparable creatives trafficked simultaneously to both, mobile publishers and social networks, and focused on ad en