The Growth in Popularity of Mobile Applications Highlights the Value of Social Objects as Engagement Drivers in Social Media, Says Punch Communications
LONDON, UNITED KINGDOM — (Marketwire) — 01/06/12 — As the mobile application market becomes increasingly popular, integrated PR, social media and Punch Communications believes this trend illustrates the growing value of using social objects such as mobile applications to drive fans towards a brand-s social presence, increasing acquisition and engagement as a result.A survey conducted by Flurry Analytics found that one billion mobile applications were downloaded in the week between Christmas