Wrapp Friend-to-Friend Marketing Platform Helps PayPal Stimulate Adoption of Mobile Payments Service in Sweden

Wrapp Friend-to-Friend Marketing Platform Helps PayPal Stimulate Adoption of Mobile Payments Service in Sweden

STOCKHOLM, SWEDEN — (Marketwire) — 12/13/12 — Wrapp, whose mobile gifting app lets you celebrate the people in your social graph with free and paid , today announced that its friend-to-friend marketing platform is now being used by PayPal to win new customers in Sweden.During December and January, PayPal is kicking in SEK 49 ($7.35) on top of every free gift card available on Wrapp when Swedish consumers use the mobile payments service instead of a credit card to add a minimum of SEK 1 ($0.1