The Agency Inside Harte-Hanks: New Health Care Market Report Reveals the Potential Gap Between Consumer Pricing Expectations and Affordability
YARDLEY, PA — (Marketwired) — 06/20/13 — The Agency Inside® Harte-Hanks (), a customer engagement agency of Harte-Hanks (NYSE: HHS), announced today the release of its 2013 Consumer Health Care Market Report. The research analyzes consumer awareness of and attitudes toward the upcoming Affordable Care Act (ACA) and the implications for health plan marketers who need to fully understand, segment and engage a new, uncharted health care market. The report highlights opportunities to mitigat