NEW YORK, NY — (Marketwired) — 08/13/15 — Integral Ad Science, the leader in quantifying digital media quality, today released its . Integral found that while advertisers and publishers have shown improvement at keeping fraudulent players at bay, the industry has been slow to improve viewability despite increasing pressure from media buyers.Compared to Q2 2014, overall viewability dropped by over 5 percentage points, or nearly 11 percent, from 49.4 percent to 44 percent. Viewability rates fo
NEW YORK, NY — (Marketwired) — 11/25/13 — (), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced today that it has received Media Rating Council (MRC) accreditation for its viewability product, which includes real-time, impression-level fraud detection and prevention solutions. The MRC is a nonprofit industry association whose goal is to ensure measurement services are valid, reliable, and effective.MRC accreditation certifi
