SAVO Webinar Shares Best Practices for Aligning Marketing Content With Seller Activity

SAVO Webinar Shares Best Practices for Aligning Marketing Content With Seller Activity

CHICAGO, IL — (Marketwired) — 04/11/13 — , the market leader in , today announced details of its upcoming webinar, "." This will be the second installment of SAVO-s "SMARTER@" webinar series, which will provide individuals in sales, marketing and operations with valuable insight from established sales enablement thought leaders into current best practices for driving new revenue initiatives. ": Enablement" will focus on aligning an organization-s marketing conte

Misalignment With Buyer Is Leading Cause for Poor Sales Close Rates, According to SAVO Survey

Misalignment With Buyer Is Leading Cause for Poor Sales Close Rates, According to SAVO Survey

CHICAGO, IL — (Marketwired) — 04/10/13 — According to a recent survey by the , the market leader in Sales Enablement, 62 percent of respondents noted misalignment with the buyer is the greatest challenge affecting sales reps- close rates. In addition, 69 percent also believe that their executive leadership team needs improvement when aligning to buyers. These results are from a live poll of 136 participants conducted during the first installment of SAVO-s new webinar series, "."&qu