ClickSquared to Unveil Cross-Channel Attribution Solution at DMA2013
Senior Director of Strategy & Analytics Jason Spear to Host Roundtable Discussion on Cross-Channel Attribution
New Research From ClickSquared and The Relevancy Group Identifies Marketers- Top Priorities and Challenges in 2013
BOSTON, MA — (Marketwired) — 06/26/13 –Annual survey underscores continued emphasis on analysis, with nearly half of respondents indicating it-s their number one priorityMajority of survey respondents believe a cross channel campaign management suite provides an answer to the lack of coordination and data challenges that persist across channelsMarketers currently using a single campaign management suite indicate they see improved targeting and relevance in their campaigns, fueled by better da
ClickSquared Positioned in the “Niche” Quadrant of the Multichannel Campaign Management Magic Quadrant
Evaluation Based on Ability to Execute and Completeness of Vision
ClickSquared to Participate in Econsultancy Webinar: “Five Tips to Drive Cross Channel Marketing Profitability”
BOSTON, MA — (Marketwired) — 05/06/13 –VP of Marketing Kerry Reilly and CEO David Daniels will share five best practices to advance cross-channel marketing profitability. Hosted by , the webinar will present new data from an executive survey conducted in March 2013 and offer marketers perspective on the latest developments in cross-channel marketing. Participants will also glean insights into the latest strategies for improving relevance and engagement, including:The benefits of real-time da
ClickSquared to Attend the Gartner Customer 360 Summit
BOSTON, MA — (Marketwired) — 04/30/13 –ClickSquared SVP and General Manager of Client Services, Bob King, will share his perspective on email strategy in the age of social media at the Gartner 360 Summit in San Diego. King-s session will be held at 6:25 p.m. on Wednesday, May 1, in the Session Theater, Manchester Ballroom, and highlight how to heighten email relevancy to increase customer engagement and conversions.The company will also exhibit at the event. Visit booth #107 to learn more abo
ClickSquared and AmberLeaf Form Partnership
BOSTON, MA — (Marketwired) — 04/02/13 –, a global provider of SaaS cross-channel campaign management software, today announced that sales, service and marketing consulting firm has joined its growing roster of channel partners. Together, the two companies will offer mid-enterprise marketers an alternative to pricey on-premise marketing technologies — without sacrificing functionality — that will help to break down the barriers that stand between data analytics and relevant customer communi
Online Marketing Summit Features ClickSquared Presentation: “Despite Social, Marketers- Love Affair With Email Is Going Strong”
BOSTON, MA and SAN DIEGO, CA — (Marketwire) — 02/11/13 –Join ClickSquared-s SVP of Marketing, Dan Smith, as he shares insights from a survey of 400 marketers on the use of email marketing campaigns and where marketers are falling short on maximizing their effectiveness. Smith will offer tips on how to improve results by embracing strategies that heighten email relevancy and improve timing to increase customer engagement and improve conversions.This session will examine:Key questions marketers
JUMP New York Features ClickSquared Presentation on Campaign Management in the Cloud: World-Class Marketing That Every Marketer Can Afford
BOSTON, MA and NEW YORK, NY — (Marketwire) — 01/28/13 –Join ClickSquared-s SVP of Marketing, Dan Smith, as he shares insights on the nature of cross-channel campaign management solutions, how they have been transformed by cloud computing and how savvy companies can achieve new levels of cross-channel marketing success and ROI with software-as-a-service (SaaS).
This session will examine:Current trends and attitudesAdoption levelsSaaS v. on-premise comparisonsThe business caseSuccess storiesWe
ClickSquared Expands European Presence, Forms Strategic Partnership With UK-Based Celerity
BOSTON, MA and LONDON and MIDDLESBROUGH, UNITED KINGDOM — (Marketwire) — 01/07/13 –, a global provider of SaaS cross-channel campaign management software and email services, today announced a strategic worldwide partnership with leading marketing services provider, Celerity. Celerity, part of the , specializes in data management, multi-channel digital marketing, cross-media communication and direct mail and print solutions.ClickSquared-s Cross-Channel Marketing Hub allows Celerity to provide
ClickSquared Hosts Webcast on the Changing Nature of Campaign Management Featuring Guest Suresh Vittal From Leading Independent Research Firm
BOSTON, MA — (Marketwire) — 12/05/12 –Daniel Smith, senior vice president, Marketing, and guest Suresh Vittal, vice president, practice leader, Forrester Research, Inc., as they present a one-hour webcast, "The Changing Nature of Campaign Management."Together, Vittal and Smith will examine the realities of implementing cross-channel marketing programs and how savvy marketers can leverage modern campaign management tools to improve effectiveness and ROI. The discussion will address