LiveRail Continues to Drive Innovation With New Video Publisher & Advertising Workflows Integrating the First Publisher-Side Tool for Nielsen Online Campaign Ratings(TM), as Well as Streamlined Planning, Management, Delivery, Optimization and Analysis
Programmatic Adoption, Advances in Targeting and Measurement Bring Digital Video Into the Mainstream and Help Advertisers Reach Audiences
Elite Conference Unites Premium Video Publishers and Industry Thought Leaders at the Forefront of Digital Video Advertising, Monetization and Innovation
TORONTO, ONTARIO — (Marketwired) — 05/21/13 — took another major step forward in being recognized as a leading mobile advertising technology company within Canada. In the , Addictive Mobility made its first appearance at #270.In its 20th Edition, the is the definitive list of Canada-s top 300 publicly traded and privately held information and Communication Technology (ICT) companies, as ranked by revenues.Addictive Mobility is part of only a handful of digital advertising companies inducte
TORONTO, ONTARIO — (Marketwired) — 05/20/13 — -s industry-leading is announcing its entry into the Middle East. Addictive Mobility has begun to introduce regional advertisers to on mobile through a strategic partnership with , a leading digital and performance-based agency in Dubai, UAE.The Middle East region not only has one of the fastest growing smartphone and tablet markets globally, but has also seen explosive growth in the use of social media. Advertisers in the region are among the
Study From Independent Consulting Firm Shows That Rocket Fuel-s Programmatic Media Buying Platform Boosts Three-Year Campaign ROI by 229% for Agencies and 192% for Advertisers
SAN FRANCISCO, CA — (Marketwire) — 03/14/13 — , a leader in programmatic advertising, today announced that Doug Chavez, vice president of marketing, will present alongside other industry experts on March 18 in a panel discussion at in San Francisco, California on March 18. During the panel session, "Getting to RTB 2.0: Solving for Quality, Viewability and Cost of Sale," Chavez will participate in a strategic conversation around the current issues in real-time bidding, and what pot
In New Educational Whitepaper, Rocket Fuel Provides Marketers With Proven Best Practices to Succeed With Automated, Real-Time, Data-Driven Programmatic Ad Buying
Mobile Real-Time Bidding (RTB) Shown to Dramatically Increase Clickthrough Rates for Brands and Agencies and Effectively Drive Finding the Right Ad Impressions for the Right Audience
Journey to Lead Company-s International Expansion and Take Digital Marketing Management Global