eZanga Unveils Next Generation Technology to Combat Fraudulent Traffic
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Introduces Anura to focus on real-time analysis of user behavior
Introduces Anura to focus on real-time analysis of user behavior
DALLAS, TX — (Marketwired) — 05/04/15 — ProgrammaticAdvertising.org (PA.O), a leading digital publication and community dedicated to delivering unbiased, jargon-free programmatic insight to marketers, was recently selected to moderate two sessions at the upcoming Incite Programmatic Summit.The Incite Programmatic Summit, which takes place May 4-5 at the New Yorker Hotel in New York City, provides innovative and revolutionary ideas on the biggest issues in the programmatic space. The summit b
MIAMI, FL — (Marketwired) — 01/07/15 — Headway Digital, (), the online ad industry–s programmatic media company, announced that it will be showcasing its global programmatic and mobile solutions during the Affiliate Summit West trade show at table #602 during the Meet Market event.Affiliate Summit West takes place January 18-20 at the Paris Hotel and Casino in Las Vegas, NV. Headway Digital–s CEO, Martin Kogan and Xavier Bourlard, Head of Mobile Business Development Europe/US, will be onsi
AOL and Criteo Among First to Leverage Functionality to Expand Mobile Reach
SAN FRANCISCO, CA and NEW YORK, NY — (Marketwired) — 12/13/13 — , the experts in engaging the audience with the most money and influence online, has been ranked second among 42 leading "digital native" company sales organizations by respondents of the .The report surveyed 300 advertiser and agency executives and ranked the top digital native organizations. The report lists Martini in second place, only behind Google, and ahead of Yahoo, YouTube, AOL and other digital giants across
New Programmatic Planning and Reporting Capabilities Based on Nielsen Online Campaign Ratings(TM) to Be Integrated Into the BrightRoll Console
REDWOOD CITY, CA — (Marketwired) — 12/11/13 — Turn (), the marketing software and analytics platform, today announced its integration with two customer experience optimization solutions: Adobe Target and Maxymiser. These improvements allow Turn customers to fully leverage their data and acquisition strategy investments to optimize and personalize their websites for consumers — maximizing revenue opportunities.Available within Turn Audience Suite, the company-s data management platform (DMP)
Joins Industry Peers to Discuss Tapping RTB-s Emerging Customer Acquisition Capabilities
Jeff Zabin, Research Director of Gleanster, Bill Lederer, CEO of MediaCrossing to Share Best Practices
Intelligent User Interface Is Engineered for Simplicity, Efficiency and Efficacy Across the Largest Independent Digital Video Ad Platform