Right On Interactive Expands Social Media Offerings With Twitter, Enabling Lead Scoring of Prospects Based on Social Media Activity

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Right On Interactive Expands Social Media Offerings With Twitter, Enabling Lead Scoring of Prospects Based on Social Media Activity

INDIANAPOLIS, IN — (Marketwire) — 01/17/13 — Right On Interactive ( ), a customer lifecycle marketing company that helps organizations win, keep and grow business, now allows marketers to score the Twitter activity of prospects and customers, then use this information to nurture leads, increase engagement and build stronger customer relationships.Marketers using the ROI Customer Lifecycle Marketing solution are given one single view of the customer, including all lead scoring activity from s

Scott Yancey Joins Right On Interactive as Vice President, Sales

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Scott Yancey Joins Right On Interactive as Vice President, Sales

INDIANAPOLIS, IN — (Marketwire) — 05/08/12 — Right On Interactive ( ), which offers a automation software solution that helps organizations win, keep and grow business, announced that Scott Yancey has joined the company as vice president of sales.Yancey has spent his career developing solutions to increase customer loyalty. Most recently, Yancey was founder and chief marketing officer of Tetherball, a mobile marketing company that helps brands build one-to-one relationships with consumers.