Q2 Mobile Rich Media Monitor Report Reveals Native Ad Formats and Social Rich Media Are Winning the Mobile Display Game

Q2 Mobile Rich Media Monitor Report Reveals Native Ad Formats and Social Rich Media Are Winning the Mobile Display Game

CAMBRIDGE, MA — (Marketwired) — 08/28/13 — Native and Social Rich Media ads are, by a high margin, the best performing mobile display advertising formats according to new findings from -s quarterly Mobile Rich Media Monitor Report.Celtra conducted a study looking into two key performance metrics of mobile expandable banner ads across different formats and types of media suppliers, and compared them with desktop display ads. The study shows a clear correlation between performance of the ads,

New Celtra Study Reveals Mobile Rich Media Ads and Social Networks Are a Winning Combination for Consumer Engagement

New Celtra Study Reveals Mobile Rich Media Ads and Social Networks Are a Winning Combination for Consumer Engagement

CAMBRIDGE, MA — (Marketwired) — 06/04/13 — Are mobile rich media ads a good fit for social media advertising? ., the industry leader for and , recently conducted a study that compared the performance of rich media ads running on mobile publishers and social media networks (Facebook and Twitter).The study analyzed 32 different mobile rich media campaigns with the same or highly comparable creatives trafficked simultaneously to both, mobile publishers and social networks, and focused on ad en

Flite Releases the Industry-s First eBook on the Emerging Trend of Paid Media Publishing

Flite Releases the Industry-s First eBook on the Emerging Trend of Paid Media Publishing

SAN FRANCISCO, CA — (Marketwired) — 05/28/13 — Flite, the ad innovation company, today announced the release of the first-ever eBook on the topic of paid media publishing, titled: .The eBook offers best practices and in-depth examples of the world-s top brands leveraging paid media publishing, the practice of extending brand marketing into paid media units.The 15-page document includes:How paid media publishing amplifies digital marketing effortsWays that display can be a scalable content de