SAN FRANCISCO, CA — (Marketwired) — 04/13/15 — Qualtrics, the world–s leading enterprise survey platform provider, today announced an integration with (NASDAQ: MKTO) the leading provider of engagement marketing software and solutions. The marriage of these two industry-leading platforms will enable marketers to seamlessly send personalized Qualtrics surveys to their Marketo contact lists.Marketo customers are using Qualtrics to uncover key insights at each stage of the marketing funnel, in
PROVO, UT — (Marketwired) — 04/08/15 — Qualtrics, the world–s leading enterprise insight technology provider, and Usability Sciences Corporation, a pioneer in usability and user research, announced a partnership today that will help redefine how website feedback is gathered and used.This partnership combines best-in-class Qualtrics technology via its Site Intercept product and Usability Sciences– extensive user research portfolio to help turn real-time web data into actionable insights. Us
PROVO, UT — (Marketwired) — 11/18/14 — Conducting multi-channel market research in today–s hyper-competitive markets is a must. Successful organizations understand this imperative and leverage research programs to gather critical insights that inform product development efforts, marketing campaigns, public opinion research, and customer experience programs. As technology advances and new channels emerge, it is essential that researchers identify the most appropriate channels for gathering d
PROVO, UT — (Marketwired) — 11/12/14 — For organizations of all sizes, traditional product-based competitive advantage is a thing of the past. In recent years, customer experience has emerged as the only true source of differentiation. As such, businesses must implement programs that can measure the customers– perception of the experience and ultimately its impact on the bottom line. The American Customer Satisfaction Index (ACSI) is the only measure of its kind proven to predict the financ
