MediaCrossing Talking Programmatic Media Buying at Upcoming Connecticut Business Forums and OMMA RTB

MediaCrossing Talking Programmatic Media Buying at Upcoming Connecticut Business Forums and OMMA RTB

STAMFORD, CT — (Marketwired) — 11/19/13 — , a global independent digital media trading firm that is reinventing media buying and selling, today announced participation in two key business forums this fall in Connecticut. , MediaCrossing-s founder and chief technology officer, will be speaking at the WNPR forum, which will be broadcast live at , a business expo run by the Greater New Haven Chamber of Commerce (GNHCC), and at the monthly program.Additionally, William A. ("Bill") Led

Precision Health Media Pioneers Safe, Compliant Programmatic Ad Buying for Pharma Industry

Precision Health Media Pioneers Safe, Compliant Programmatic Ad Buying for Pharma Industry

NEW YORK, NY — (Marketwired) — 10/01/13 — today announced that pharmaceutical and other health brands using PageMatch, the company-s proprietary page-level targeting technology, now have access to programmatic targeting options through the company-s integration with leading exchanges. PageMatch identifies top-performing, brand-safe content pages across 220 trusted partner sites through its private marketplace. The addition of new programmatic advertising options enables pharma brands to tar