Ruf Strategic Solutions & Brilig Announce Digital Display Advertising for Political Campaigns; Candidates Can Now Target Undecided Voters With Propensity to Vote
NEW YORK, NY — (Marketwire) — 08/29/12 — , a database marketing company, and Brilig, the industry-s only cooperative data marketplace, announced a joint product for political display advertising. Now, SmartVoter is one of the freshest data platforms for this cycle that will drive campaigns to buy display ads, targeting undecided voters with a propensity vote.Kurt Ruf, principal of Ruf Strategic solutions, said, "Ad Networks, DSPs, SSPs and Trading Desks can now access these audiences vi