Leader of Reputation Management ICMediaDirect.com Defines Content Marketing
NEW YORK, NY — (Marketwired) — 09/16/14 — Marketing to consumers through traditional media channels has become a challenge in the 21st Century. Consumers use DVRs to skip through TV advertising; print advertising is proving increasingly ineffective as the declining pages in any magazine will tell you; online banners and buttons have become practically invisible or technologically blocked by savvy web surfers. But as the technological shift weakens old marketing models, it also has created an