Retailers yet to Embrace Cross-Channel Technology Could Be Losing Customers, Finds Synqera
ST PETERSBURG, RUSSIA — (Marketwire) — 01/11/13 — Retaining consumer interest and loyalty is extremely challenging, as many shoppers make their decisions based purely on price. However, using cross-channel technology to engage customers can reap great rewards, and retailers slow to embrace these tools will miss out, advises Synqera.In the past few decades there has been an explosion in new channels to communicate with customers. In addition to the traditional there are now a number of tools