Katie Gerber Promoted to Vice President at 451 Marketing
Gerber to Lead National Communication Agency-s Growing West Coast Public Relations Practice
Flite Releases the Industry-s First eBook on the Emerging Trend of Paid Media Publishing
SAN FRANCISCO, CA — (Marketwired) — 05/28/13 — Flite, the ad innovation company, today announced the release of the first-ever eBook on the topic of paid media publishing, titled: .The eBook offers best practices and in-depth examples of the world-s top brands leveraging paid media publishing, the practice of extending brand marketing into paid media units.The 15-page document includes:How paid media publishing amplifies digital marketing effortsWays that display can be a scalable content de
Integrate Launches AdHQ to Liberate Media Buyers Trapped in Spreadsheet Hell
AdHQ Centralizes Paid Advertising Across Online, Offline and Mobile Media for Brands and Agencies
Digital Analytics Association-s Seattle Symposium Leaps Into Future With Spotlight on Value of Predictive Analytics
WAKEFIELD, MA — (Marketwire) — 10/18/12 — The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), today announced that they will host the third annual Seattle Symposium at the Microsoft Conference Center in Redmond, WA, from noon to 7:00 p.m. on November 7. The focus of this event is "Predictive Analytics: Moving Up From Reporting," and it will be filled with information regarding analytics topics such as predictive marketing, media mix modeling, real
Media Alert: Covario-s Harrison Magun to Address “Search and the New Retargeting” on Panel at OMMA Behavioral
SAN FRANCISCO, CA — (Marketwire) — 07/18/11 –one of the nation-s largest independent search marketing firms, will be speaking July 20 on an along with four other distinguished speakers. Magun will be joined by subject matter experts from Havas Digital, Resolution Media, Magnetic, and Simpli.fi.and his fellow panelists will address how, by combining the targeting precision of search with the inventory and creative breadth of display, retargeting consumers off of search is an attractive way fo