SAN DIEGO, CA — (Marketwired) — 09/04/13 — Tealium®, the leader in enterprise , today announced the launch of new capabilities for advanced deployment of testing and optimization vendors, helping digital marketers improve online testing results while reducing their reliance on IT.The new capabilities, detailed in a entitled "Improving Testing & Optimization: Key Factors to Consider When Choosing a Tag Management Solution," are available within , the company-s market-leadin
NEW YORK, NY — (Marketwired) — 04/17/13 –The ARF Great Mind Awards celebrate individuals who contribute to the advancement of advertising research. The ARF believes that research must become innovative to respond to the new questions that marketers are asking as the media and marketing landscape undergo fundamental and permanent change.John Wannamaker, father of modern advertising, said, "Half the money I spend on advertising is wasted. The trouble is, I don-t know which half." Noth
