Opera Mediaworks Expands Mobile Ad Platform to Offer Complete Marketing Automation Solution for App Developers

Opera Mediaworks Expands Mobile Ad Platform to Offer Complete Marketing Automation Solution for App Developers

SAN MATEO, CA — (Marketwired) — 08/12/15 — Opera Mediaworks today announced a substantial expansion to its offerings with the addition of a marketing automation platform that will enable game and app developers to not only monetize their mobile properties to their best potential, but also drive more retention and engagement with their users.This expansion is delivered through a new platform leveraging the assets of AdColony, Opera Mediaworks and the team from Yvolver, which recently became a