Brands Moving from East to West Must Obtain Sufficient Intelligence to Ensure an Effective Launch to Market, Advises Cint
STOCKHOLM, SWEDEN — (Marketwired) — 05/02/13 — With the trend of eastern brands launching in the West set to continue, Cint, a provider of access to hundreds of , advises those looking to expand into developed markets to carefully gather and analyze enough appropriate market insight to ensure their launches are successful.Chinese brands, in particular, have had greater success in Latin America and the Middle East, where acceptance is higher than in the more-crowded, western markets. This ill