Ensighten Joins IBM Universal Behavior Exchange to Help Deliver Connected Customer Experiences
TAMPA BAY, FL — (Marketwired) — 05/18/16 — , the global leader in enterprise tag management and omni-channel data services, today announced that is has joined IBM–s Universal Behavior Exchange (UBX) to help customers drive smarter customer experiences. The announcement was made at , taking place May 16-18 at the Tampa Convention Center.Through the integration, Ensighten offers a robust data collection mechanism that can fuel IBM UBX with audience and event data. This cross-channel data can
