NSF International partners with NATRUE to develop first American National standard for Natural Cosmetics.

NSF International partners with NATRUE to develop first American National standard for Natural Cosmetics.

Personal care in the United States will finally have a national standard for natural personal care products that is accredited by the American National Standards Institute (ANSI).

NSF International, the U.S. testing and certification organization committed to protecting the environment and public health, will lead the development of the new American standard for Natural Cosmetics on the basis of our NATRUE criteria (NATRUE Standard Level 1).

The partnership marks an important step towards inte