MONTREAL, QC — (Marketwired) — 07/05/16 — Performance advertising technology company today announced the launch of proprietary native video JavaScript ad units for desktop and mobile. This unit allows video ads to be served on non-video inventory such as blog posts and slideshow articles. The ad units dramatically increase access to premium inventory and provide more impactful ad placements for advertisers. It also gives publishers the power to increase monetization of non-video inventory b
CAMBRIDGE, MA — (Marketwired) — 08/28/13 — Native and Social Rich Media ads are, by a high margin, the best performing mobile display advertising formats according to new findings from -s quarterly Mobile Rich Media Monitor Report.Celtra conducted a study looking into two key performance metrics of mobile expandable banner ads across different formats and types of media suppliers, and compared them with desktop display ads. The study shows a clear correlation between performance of the ads,
