Mobile Marketing Association Launches New Chapter In Germany, World’s 5th Biggest Mobile Ad Spend Market

Mobile Marketing Association Launches New Chapter In Germany, World’s 5th Biggest Mobile Ad Spend Market

STORY HIGHLIGHTS

The MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever.
Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion.
The MMA Germany will kick off its program of thought leadership and networking events with Mobile Marketing: Redefined! on October 27

Tampa Bay Lighting Chooses Phizzle as Engagement Automation Partner to Deepen Relationships With Fans

Tampa Bay Lighting Chooses Phizzle as Engagement Automation Partner to Deepen Relationships With Fans

SAN FRANCISCO, CA — (Marketwired) — 08/04/15 — Phizzle, an software provider revolutionizing how fans experience sports, entertainment and consumer brands, today announced that the National Hockey League–s (NHL) Tampa Bay Lighting has chosen Phizzle to power fan engagement initiatives across email, mobile, broadcast and social channels.Recognizing that mobile continues to emerge as the most influential channel for its fans, Tampa Bay Lightning committed to implementing an integrated desig

SIDEARM Sports and Phizzle Partner to Provide SMS Engagement Automation Solutions to Over 800 Collegiate Athletic Programs

SIDEARM Sports and Phizzle Partner to Provide SMS Engagement Automation Solutions to Over 800 Collegiate Athletic Programs

SAN FRANCISCO, CA — (Marketwired) — 06/17/15 — Phizzle, a provider of engagement automation software that is , entertainment and consumer brands, today announced a strategic partnership with SIDEARM Sports, the leader in collegiate athletic web solutions. The Phizzle and SIDEARM Sports partnership leverages digital and enterprise software technologies to drive fan engagement, through SMS.The partnership with Phizzle enables SIDEARM Sports the opportunity to deliver, to more than 800 colleges

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