PlayHaven Hires Former Rovio SVP of Marketing Ville Heijari to Lead European Expansion

PlayHaven Hires Former Rovio SVP of Marketing Ville Heijari to Lead European Expansion

SAN FRANCISCO, CA — (Marketwire) — 02/21/13 — PlayHaven, the leading lifetime value (LTV) maximization platform for mobile games, has added Rovio Entertainment-s SVP of Marketing Ville Heijari to its executive team to build and lead the company-s European operations. As the General Manager of Europe, Heijari will focus on furthering PlayHaven-s footprint internationally and serving the needs of local mobile developers."2013 will be the year of international expansion for PlayHaven,&quot