PlayHaven Brings Lifetime Value Maximization Platform to Marmalade Game Developers

PlayHaven Brings Lifetime Value Maximization Platform to Marmalade Game Developers

SAN FRANCISCO, CA and LONDON — (Marketwired) — 06/18/13 — , the leading lifetime value (LTV) maximization platform for mobile games, today announced that it is now available for , the award winning cross-platform SDK for native mobile apps. Marmalade developers are now able to implement PlayHaven-s tools to acquire new players and intelligently engage, retain and monetize them.With the Marmalade development environment, developers can quickly and easily build and distribute their apps cross-

PlayHaven Hires Former Rovio SVP of Marketing Ville Heijari to Lead European Expansion

PlayHaven Hires Former Rovio SVP of Marketing Ville Heijari to Lead European Expansion

SAN FRANCISCO, CA — (Marketwire) — 02/21/13 — PlayHaven, the leading lifetime value (LTV) maximization platform for mobile games, has added Rovio Entertainment-s SVP of Marketing Ville Heijari to its executive team to build and lead the company-s European operations. As the General Manager of Europe, Heijari will focus on furthering PlayHaven-s footprint internationally and serving the needs of local mobile developers."2013 will be the year of international expansion for PlayHaven,&quot