The MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever.
Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion.
The MMA Germany will kick off its program of thought leadership and networking events with Mobile Marketing: Redefined! on October 27
WASHINGTON, DC — (Marketwired) — 07/24/13 — (NAI) today announced that it has finalized the 2013 Mobile Application Code, which expands the organization-s self-regulatory program to cover data collected across mobile applications.The Mobile Application Code is substantially based on the 2013 Code of Conduct, but is designed to provide both high standards and maximum flexibility in the rapidly developing mobile advertising ecosystem. The new guidelines address data collected across mobile ap
Electronic Prior Authorization Transactions Give Physicians and Other Prescribers Access to Information on Covered Medications at the Point of Care; Standardized Process for Industry-Wide Adoption Automates the Time-Intensive and Paper-Based Process of Coordinating Prior Approval on Certain Drugs
