Study Finds It–s Not Just Millennials Driving Disruptive Behavior in the Financial Services Industry

Study Finds It–s Not Just Millennials Driving Disruptive Behavior in the Financial Services Industry

RESTON, VA — (Marketwired) — 09/08/15 — Resonate, in consultation with the Association of National Advertisers, announced today the results of an extensive analysis of millennial actions and attitudes towards financial services. The study, titled "Winning on the –Why– in Financial Services," provides an in-depth portrait of perceptions and behaviors in banking, credit cards, investments, and insurance. The report finds that millennials are just part of the story when it comes to