NEW YORK, NY — (Marketwired) — 05/10/16 — Integral Ad Science, the leader in quantifying digital media quality, today released its , revealing a 20.7 percent increase in programmatic display viewability from Q4 2015 to Q1 2016. While Q1 typically sees a drop in overall advertising volume compared to Q4, these results indicate a bigger industry move to combat the buying and selling of fraudulent ads and deliver customer-centric experiences. While the industry conversation around brand risk co
NEW YORK, NY — (Marketwired) — 08/13/15 — Integral Ad Science, the leader in quantifying digital media quality, today released its . Integral found that while advertisers and publishers have shown improvement at keeping fraudulent players at bay, the industry has been slow to improve viewability despite increasing pressure from media buyers.Compared to Q2 2014, overall viewability dropped by over 5 percentage points, or nearly 11 percent, from 49.4 percent to 44 percent. Viewability rates fo
NEW YORK, NY — (Marketwired) — 11/18/14 — , the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today released its Q3 2014 Media Quality Report, representing baseline benchmarks for the industry. Using two inventory sources, Publishers and the combination of Networks and Exchanges, the report updates the industry on four important metrics — TRue Advertising Quality (TRAQ) Score, brand risk, viewability and ad fraud. For the first time,
