Integral Ad Science Q2 2015 Report Shows Continued Viewability Challenges for the Industry
NEW YORK, NY — (Marketwired) — 08/13/15 — Integral Ad Science, the leader in quantifying digital media quality, today released its . Integral found that while advertisers and publishers have shown improvement at keeping fraudulent players at bay, the industry has been slow to improve viewability despite increasing pressure from media buyers.Compared to Q2 2014, overall viewability dropped by over 5 percentage points, or nearly 11 percent, from 49.4 percent to 44 percent. Viewability rates fo