Neustar MarketShare and Twitter Team Up to Measure Social Media’s Effectiveness on TV

Research Reveals Combined TV and Twitter Advertising Results in 18 Percent Return on Investment

June 29, 2016 – STERLING, Va. – Neustar, Inc. (NYSE: NSR) a trusted, neutral provider of real-time information services, today announced that it has joined forces with Twitter in Spain to give marketers the insights needed to validate the impact social media has on TV, and in-store sales. Neustar MarketShare DecisionCloud, an industry leading holistic planning and attribution solution, and the world

Alation CTO & MarketShare VP of Analytics to Speak on Analyst Adoption of Hadoop at Strata + Hadoop World New York 2015

Alation CTO & MarketShare VP of Analytics to Speak on Analyst Adoption of Hadoop at Strata + Hadoop World New York 2015

REDWOOD CITY, CA — (Marketwired) — 09/23/15 — , the collaborative data platform company, today announced that it will present at , an event that brings together the brightest minds in the data industry. The conference will be held Sept. 29 – Oct. 2 at the in New York, NY.In the Solutions Showcase, Robert Stratton, VP of analytics at MarketShare and an Alation customer, will share MarketShare–s experience with "Increasing Analyst Productivity & Innovation on Hadoop." Robert wi