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Customer Demand for Innovative Services That Drive Business Results Lead Avanade to Appoint New Chief Technology Innovation Officer and Hire Its First Chief Marketing Officer…
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In 2013 CMOs Get Tech Savvy as Content Marketing Goes Mobile…
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STOCKHOLM, SWEDEN -- (Marketwire) -- 12/13/12 -- Wrapp, whose mobile gifting app lets you celebrate the people in your social graph with free and paid , today announced that its friend-to-friend marketing platform is now being used by PayPal to win new customers in Sweden.During December and January, PayPal…
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Responsys to Work With Leading Online Travel Agent to Personalise and Automate Customer Communications…
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BOSTON, MA -- (Marketwire) -- 12/05/12 --Daniel Smith, senior vice president, Marketing, and guest Suresh Vittal, vice president, practice leader, Forrester Research, Inc., as they present a one-hour webcast, "The Changing Nature of Campaign Management."Together, Vittal and Smith will examine the realities of implementing cross-channel marketing programs and how…
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BOSTON, MA -- (Marketwire) -- 12/03/12 --According to a survey conducted by The Relevancy Group and ClickSquared earlier this year, direct marketers- desire for utilizing a cross-channel campaign management solution offered as software as a service (SaaS) is high -- regardless of current deployment. Seventy-seven percent of marketers using a…
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Company Offers "A Data Scientist in the Cloud" to Deliver Predictive Intelligence to Marketers…
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Marin Software Tracks a 59% Increase in Thanksgiving Day Ad Budgets as Consumers Look Online Earlier to Inform Holiday Buying Decisions…
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OAKLAND, CA and WASHINGTON, DC -- (Marketwire) -- 11/27/12 -- We-re living in an era where anyone can weigh in, tune out, embrace or reject a message. Consumers have now become editors and broadcasters choosing the ."Today, -- one-way communications -- are crumbling. But too many marketers still…
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LONDON, UNITED KINGDOM -- (Marketwire) -- 11/22/12 -- BigTime, a leading boutique provider of mobile marketing, announced today that it has established a strategic pan-African partnership with Mr. Akingbade-s company Brandville.BigTime and Brandville will offer end-to-end innovative mobile marketing solutions mainly to African mobile network operators as well as…
