Customer Demand for Innovative Services That Drive Business Results Lead Avanade to Appoint New Chief Technology Innovation Officer and Hire Its First Chief Marketing Officer
In 2013 CMOs Get Tech Savvy as Content Marketing Goes Mobile
STOCKHOLM, SWEDEN — (Marketwire) — 12/13/12 — Wrapp, whose mobile gifting app lets you celebrate the people in your social graph with free and paid , today announced that its friend-to-friend marketing platform is now being used by PayPal to win new customers in Sweden.During December and January, PayPal is kicking in SEK 49 ($7.35) on top of every free gift card available on Wrapp when Swedish consumers use the mobile payments service instead of a credit card to add a minimum of SEK 1 ($0.1
Responsys to Work With Leading Online Travel Agent to Personalise and Automate Customer Communications
BOSTON, MA — (Marketwire) — 12/05/12 –Daniel Smith, senior vice president, Marketing, and guest Suresh Vittal, vice president, practice leader, Forrester Research, Inc., as they present a one-hour webcast, "The Changing Nature of Campaign Management."Together, Vittal and Smith will examine the realities of implementing cross-channel marketing programs and how savvy marketers can leverage modern campaign management tools to improve effectiveness and ROI. The discussion will address
BOSTON, MA — (Marketwire) — 12/03/12 –According to a survey conducted by The Relevancy Group and ClickSquared earlier this year, direct marketers- desire for utilizing a cross-channel campaign management solution offered as software as a service (SaaS) is high — regardless of current deployment. Seventy-seven percent of marketers using a combination of point solutions expressed interest, confirming that the marketing function is ready to leap to the cloud.Dan Smith, senior vice president of
Company Offers "A Data Scientist in the Cloud" to Deliver Predictive Intelligence to Marketers
Marin Software Tracks a 59% Increase in Thanksgiving Day Ad Budgets as Consumers Look Online Earlier to Inform Holiday Buying Decisions
OAKLAND, CA and WASHINGTON, DC — (Marketwire) — 11/27/12 — We-re living in an era where anyone can weigh in, tune out, embrace or reject a message. Consumers have now become editors and broadcasters choosing the ."Today, — one-way communications — are crumbling. But too many marketers still believe the old modes of top-down message delivery can be preserved. They think intelligent machines and software will come to the rescue to let them micro-target messages and sell anything they w
LONDON, UNITED KINGDOM — (Marketwire) — 11/22/12 — BigTime, a leading boutique provider of mobile marketing, announced today that it has established a strategic pan-African partnership with Mr. Akingbade-s company Brandville.BigTime and Brandville will offer end-to-end innovative mobile marketing solutions mainly to African mobile network operators as well as to other brands.Brandville consists of creme de la creme media professionals that bring an extensive know-how on media strategy, conce