Marin Software Study: Retargeting Advertisers Looking for More Transparency
1 in 4 Advertisers Reportedly Concerned With Lack of Transparency; 43% Find Attributing the Performance of Retargeting Ads a Major Challenge
TMP Worldwide Receives 12 Wins at Web Marketing Association–s WebAward 2014 Competition
Company Recognized in Best Employment Website, Outstanding Website and Standard of Excellence Categories
Veenome Provides Enhanced Features to DoubleVerify Video Quality Solution
NEW YORK, NY — (Marketwired) — 09/17/14 — Veenome, the video data and intelligence platform, today announced it will provide enhanced features to –s video quality and ad authentication product, DV Video+. Veenome technology will be incorporated into DV Video+ to further enhance its video content analysis and engagement metrics. Customers will benefit from the rich insights they will glean with robust video content avoidance categories to manage their brand–s video campaigns."At Veenom
Online Trust Alliance Finds Majority of Retailers Are Enabling Consumers to Easily Opt Out of Email, 10 Percent Violating CAN-SPAM
Coach, Crate & Barrel and LivingSocial Achieve Perfect Scores in OTA Audit of Best Unsubscribe Policies
Tech-Savvy Entrepreneur Matt Argall Looks Up to Bill Gates– Charitable Work
MIAMI, FL — (Marketwired) — 09/16/14 — Bill Gates, one of the wealthiest and most successful people of the world, announced a donation of $50 million to West Africa through the Bill & Melinda Gates Foundation to help countries affected by the Ebola outbreak in their fight against the deadly disease. This donation constitutes the largest pledge to date made to a humanitarian crisis through the foundation. The sum will be split up between the World Health Organization (WHO), the United Nat
G2One Network Launches Multiple Blogs And A Branding Service
FOR IMMEDIATE RELEASE
New Delhi, INDIA (June 12, 2014) – G2One Network announces today the official launch of multiple blogs and a branding service. The new brands are in addition to company’s already launched brands I2Mag (i2mag.com) and JustWP.org (justwp.org). The new brands falls under web design/development, mixbag, mobile/tech, entertainment and shopping/discounts categories.
“Keeping in mind the perpetually changing tastes of consumers and tech/design being one of the most dynamic indus
Adroit Digital Names Lee Hoffman as Senior Vice President of Sales
NEW YORK, NY — (Marketwired) — 12/11/13 — Adroit Digital announced today that digital media veteran Lee Hoffman has been named senior vice president of sales. Hoffman brings over 15 years of senior sales management experience in media and advertising to Adroit Digital.Hoffman, who joined November 19, is responsible for identifying national business opportunities and leveraging Adroit Digital-s smart, exclusive data and programmatic media buying to maximize ad performance for clients. "W
Turn Improves Data Management for Marketers With New Site Personalization and Enhanced Tag Capabilities
REDWOOD CITY, CA — (Marketwired) — 12/11/13 — Turn (), the marketing software and analytics platform, today announced its integration with two customer experience optimization solutions: Adobe Target and Maxymiser. These improvements allow Turn customers to fully leverage their data and acquisition strategy investments to optimize and personalize their websites for consumers — maximizing revenue opportunities.Available within Turn Audience Suite, the company-s data management platform (DMP)
Bunchball Names B2B Brand & Marketing Expert Erika Blaney to Head Global Marketing
As Bunchball Helps More Enterprises Realize Hard ROI From Gamification, Industry Leader Tasks Blaney to Drive Demand and Awareness Efforts Worldwide
Insightpool Expands Footprint Within B2B Marketplace
Social Marketing Optimization Valuable Tool for Lead Generation