New B2B Report Highlights Latest Lead Generation Trends

New B2B Report Highlights Latest Lead Generation Trends

SAN FRANCISCO, CA — (Marketwired) — 09/22/15 — The majority of B2B marketers today prioritize generating high-quality leads over generating a high volume of leads, according to new findings from the .The report, conducted by the on LinkedIn and sponsored by BrightTALK, surveyed 600+ marketers to understand the latest challenges, trends, and best practices in lead generation.For 68% of participants, increasing the quality of leads is the top priority, followed by increasing lead volume (55%)

AppLift CEO & Co-Founder Tim Koschella to Speak at DMEXCO Lab: Mobile

AppLift CEO & Co-Founder Tim Koschella to Speak at DMEXCO Lab: Mobile

BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, KOREA — (Marketwired) — 09/10/15 — AppLift, a leading mobile advertising technology company, today announced its involvement at this year–s DMEXCO with a booth presence as well as a featured talk with CEO & Co-Founder Tim Koschella, along with Smaato–s CEO & Co-Founder Ragnar Kruse. Both companies will lead a Work Lab during the two-day conference, September 16 – September 17.Kruse and Koschella will lead Work Lab 1 on Wednesday, Se

Study Finds It–s Not Just Millennials Driving Disruptive Behavior in the Financial Services Industry

Study Finds It–s Not Just Millennials Driving Disruptive Behavior in the Financial Services Industry

RESTON, VA — (Marketwired) — 09/08/15 — Resonate, in consultation with the Association of National Advertisers, announced today the results of an extensive analysis of millennial actions and attitudes towards financial services. The study, titled "Winning on the –Why– in Financial Services," provides an in-depth portrait of perceptions and behaviors in banking, credit cards, investments, and insurance. The report finds that millennials are just part of the story when it comes to

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