Personalized Content Improves Buyer Experience & Generates More Revenue From Web Leads
CLEVELAND, OH — (Marketwired) — 04/15/13 — To successfully drive sales on the web today, companies must do more than update their sites with new content — they must create a dynamic web experience that quickly moves a buyer to a sales-ready lead. "," a free eBook from , demonstrates how companies can personalize content to improve the buyer experience and generate more revenue from web leads.According to the eBook, 61 percent of buyers use search engines to research products onlin