As Global Ad Spend is Predicted to Increase in 2013, Brands Must Undertake Research to Ensure Their Effectiveness, Advises Cint

As Global Ad Spend is Predicted to Increase in 2013, Brands Must Undertake Research to Ensure Their Effectiveness, Advises Cint

STOCKHOLM, SWEDEN — (Marketwire) — 03/06/13 — With an increase in advertising spend forecast for 2013, Cint, the global provider of technology for advises marketers to undertake research both in advance and following campaigns to ensure their money is being spent effectively.The latest Consensus Ad forecast from Warc released in January announced advertising expenditure is expected to grow by 4 percent this year and 5.5 percent in 2014, despite the fragility of the global economy(i). While

DIY Market Research Software Allows Bloggers to Deliver the Content Readers Want, Explains Cint

DIY Market Research Software Allows Bloggers to Deliver the Content Readers Want, Explains Cint

STOCKHOLM, SWEDEN — (Marketwire) — 01/11/13 — Blogging has vastly increased in popularity since emerging in the 1990s and many prolific bloggers are now deemed as influential as journalists and politicians by their thousands of avid followers. With over 380 million people viewing more than 3.5 billion pages on WordPress each month, it is essential that bloggers continually provide their readers with interesting content. Cint, a provider of technology for establishing , advises bloggers to ut

Publishers Can Obtain a Comprehensive Picture of Their Readers Through Timely Research, Says Cint

Publishers Can Obtain a Comprehensive Picture of Their Readers Through Timely Research, Says Cint

STOCKHOLM, SWEDEN — (Marketwire) — 11/30/12 — As magazine sales continue to decline in this challenging economic environment, it is essential that publishers have a thorough understanding of their readers- needs and interests in order to remain competitive. By undertaking regular, real-time analysis of their audience, publishing houses can develop a precise picture of what appeals to readers, advises Cint, a provider of technology for undertaking .Magazine sales in the US fell by 10% in the

Public Relations is Deemed the Most Important Element in the Marketing Mix by Those in the US, Finds Cint

Public Relations is Deemed the Most Important Element in the Marketing Mix by Those in the US, Finds Cint

STOCKHOLM, SWEDEN — (Marketwire) — 11/09/12 — -Public relations- is deemed to be the most important component of the promotional mix by those in the United States whose roles incorporate marketing, including the use of channels such as social media and search engine optimization (SEO). This was the finding of a study carried out by Cint, a global provider of technology to gain . The survey, undertaken in 2012, investigated people-s attitudes regarding the practice of marketing and gauged opi