LEEDS, UNITED KINGDOM — (Marketwire) — 08/16/12 — Transport company First Group is using state-of-the-art and direct marketing tools from Callcredit Information Group in order to increase the numbers of customers using its services.The company, which runs bus services across the UK, has signed up to use Callcredit-s MICROVISION system to profile consumers who live close to specific First bus routes. The powerful Geographical Information System (GIS) modelling tool allows First to accurately
LEEDS, UNITED KINGDOM — (Marketwire) — 12/15/11 — Callcredit Marketing Solutions has unveiled a new data profiling report within its self-service and enhancement tool improvemydata.comThe new-style report is easy to understand and helps direct marketers develop their customer acquisition and management strategies by highlighting:- which variables are the most predictive for targeted selections- which datasets are the most discriminative for data enhancement and segmentationThe report profi
