FiveStars Partners With City Of Palo Alto and Local Businesses to Promote “Made in Downtown Palo Alto,” the First Citywide VIP Card

FiveStars Partners With City Of Palo Alto and Local Businesses to Promote “Made in Downtown Palo Alto,” the First Citywide VIP Card

MOUNTAIN VIEW, CA — (Marketwire) — 09/24/12 — , the largest loyalty program for local businesses, announced today it has partnered with the city of Palo Alto, CA to bring the area its unified "Made in Downtown Palo Alto" campaign. The "Made In Downtown Palo Alto" card powered by FiveStars will be the official VIP loyalty card accepted at businesses in Downtown Palo Alto, and is the broadest sweeping marketing campaign launched by the Palo Alto Downtown Association to date

Perka Brings Merchant Loyalty Programs to Social Networks

SEATTLE, WA — (Marketwire) — 09/21/12 — Perka has added new social media promotion features to its mobile marketing and loyalty platform making it easier for merchants to engage customers on Facebook and Twitter in ways that bring them back into the store more frequently.Adding social media to small business loyalty programs offers merchants valuable advantages that:Special offers can reward consumers that "like" or follow the merchant on Facebook and Twitter, adding more fans that